The prestigious Avenue des Champs-Élysées, stretching over 2.6 kilometers in the heart of Paris, is preparing to shine brightly in anticipation of the Holidays and the Olympic Games next summer. Indeed, it will be the exceptional setting for various sporting events, including the installation of a beach volleyball stadium on the Champ de Mars and the parade of the Paralympic Games ceremony scheduled for August 28, 2024.
Marc-Antoine Jamet, the president of the Champs-Elysées Committee, unveiled this Monday, October 30 in the morning, at the Barrière Le Fouquet's hotel, the new developments concerning the illuminations for the New Year celebrations and the innovations undertaken on the famous avenue Parisian.
The illuminations ceremony for the end-of-year holidays, scheduled for November 19, will be honored by the presence of renowned actor Gilles Lellouche, an emblematic figure of French cinema with recognized talent, with successes such as "Les Petits mouchoirs " and "Bac Nord".
The sponsor of this special edition of the illuminations will be surrounded by institutions and, new in 2023, a family of three sick children, accompanied by the “Petits Princes” association. Together, they will have the honor of lighting the 400 trees that majestically line the Champs-Élysées.
It is the Provençal company Blachere Illuminations which is once again responsible for installing the light creations this year, which this year will follow “a more sustained three-step rhythm”. “Each hour will be marked by a strong and long sparkle, which will be repeated every quarter of an hour, and every five minutes the rhythm of sparkles will change, explains Marc-Antoine Jamet. The Committee of the Champs-Élysées also presents its new logo
integrating evolving pictograms according to the theme and a blue-white-red color palette.
These illuminations, placed under the sign of energy sobriety since the unprecedented extinction last year, reflect a total consumption estimated at around 13 300 kWh for 2023. This slight increase compared to the previous year is due to the extension of lighting by one week this year.
To further mark the identity of the Champs-Élysées, a new slogan is appearing this winter : "Let's light up the avenue, make Paris shine." Four new posters, inspired by the famous kisses of Times Square and City Hall, highlight the artery while capturing the romantic essence of the city.
As part of the ambitious “La Clef des Champs” project, the Champs-Élysées are also reinventing themselves visually. The Chairman of the Committee underlines the efforts made to make this avenue even more attractive for Parisians, based on the "3 P" strategy: becoming Parisian, popular and shared again. Among the many new features, the reorganization of the avenue's 17 terraces, supervised by Belgian designer Ramy Fischer, promises a modernized aesthetic and improved accessibility.
Welcoming 150,000 visitors daily and more than 250,000 on Sunday, the Champs-Élysées remains a dynamic place, combining cultural spaces, restaurants, food stores, and international brands such as JD Sports and Sephora. This vitality illustrates the success of the strategy adopted over the years, testifying to an avenue still at the height of its charm and attractiveness.
See you on November 19 from 6 p.m. to experience this magical moment.
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