THE PIRELLI CALENDAR 2021

IN CORONAVIRUS MODE

“Pirelli, in light of the current Covid-19 emergency, has decided to cancel the production and launch of the Pirelli 2021 Calendar.

As part of other initiatives already undertaken by the company, the "The Cal" project will allow 100,000 euros to be devoted to the fight against coronavirus and to research in this field, "read a press release from Milan.

Italy is badly affected by the epidemic with more than 54,000 patients and nearly 6,900 deaths in Italy.

“The production of the Pirelli Calendar was stopped before, in 1967 and then from 1975 to 1983.

The unprecedented urgency of Covid-19 forced us to do it again today.

We will come back to the project when the time comes, with the people who worked with us today, ”said Pirelli Managing Director Marco Tronchetti Provera.

The Pirelli Calendar has never ceased to follow the evolution of mentalities throughout its publications.

From the sculptural beauty of women to her hieratic nudes in the landscapes of Corsica before taking an interest in their inner strength, the photographers were able to capture in turn female infinity and "the Juliet that lies dormant in all women" , according to the formula of the master builder Paolo Roversi in 2020.

To see and to follow.....