THE MARKS OF QUEEN ELIZABETH II

BENEFITING FROM THE ROYAL SEAL WILL THEY BE

ALSO CHOSEN BY CHARLES III ?

If they do not win the favors of Charles III, they will have two years to remove the seal that marks them as regular suppliers to the royal family. As a prince, Charles had already bestowed it on more than 150 marks.

It is above all a guarantee of quality:

“Recipients of a Royal Warrant receive a beautiful document and the right to place the appropriate Royal Seal on their products,” the Association of Royal Warrant Holders simply states.

But for some of these companies, their ties to royalty are a strong selling point, though it's hard to measure the real impact on sales.

Fortnum & Mason, tea supplier to the royal family, ensures in all its communication

"to be proud to have held a Warrant from Her Majesty since 1954, and to have served Her with the rest of the Royal Family all her life." The luxury grocer, who claims that her “Royal blend” tea was created for King Edward in 1902, will not lose her mandate, since she also holds a mandate awarded by Prince Charles.

Another big name in tea, the Twinings brand is also one of the suppliers of the royal family.

Among the other brands that benefit from their association with the queen, the Dubonnet wine-based aperitif, one of the two ingredients of her favorite cocktail, the Dubonnet & Gin, according to the British press.

In terms of clothing and accessories, Launer, which sells handbags with which the queen was inseparable, prided itself on supplying the sovereign since 1968, but now risks losing its precious cachet.

By contrast, Barbour jackets, particularly suited to the capricious weather of the United Kingdom, were prized by Charles III as they were by his mother.

The brands do not pay any royalties for this prestigious mandate, nor do they provide the Crown for free or at preferential rates.

The French wine and spirits multinational has two mandates, for Dubonnet, but also for Mumm champagne (the royal family, very fond of champagne, also grants its seal to Bollinger, Krug, Lanson, Laurent-Perrier, Louis Roederer, Moët & Chandon, and Veuve Clicquot).

Consumer brands also have the royal mandate, such as Heinz, known for its ketchup and especially its white beans in tomato sauce adored by the British, or a variety of dog food.

From now on, the criteria for obtaining the renewal of the term of office every five years have been tightened: it is no longer just a question of providing impeccable service, but also of showing that you are a good company, in particular with criteria of respect human rights.