ARTIFICIAL INTELLIGENCE AT MCDONALD'S MENU

Do not worry McDonald's aims to better customize purchases through AI, artificial intelligence.

The fast-fooder could have decided to improve its revenue, expand its ranges by acquiring the company Dynamic Yield.

But no.

He prefers to simply guide you in your choices according to your preferences. A customization of your palace.

A customized drive-in menu taking into account elements such as the weather (hot drink in cold weather, ice during hot weather ...) or the most requested products ...

The AI ​​will be used to offer additional products to customers

Dynamic Yield is a provider of e-commerce, travel, finance and media companies valued by TechCrunch "several hundred million dollars.

The company, based in New York and Tel Aviv, would work with 300 global brands.

She says her artificial intelligence-based personalization technology could increase revenue by 10 to 15 percent because the system will offer additional items depending on what you started buying.

This unpleasant sensation that you force your hand ...

Fast-fooder I hate you !