FACEBOOK IN THE COLLIMATOR

DATA LEAKAGE FOR THE TRUMP CAMPAIGN

Indeed Cambridge Analytica is a data analysis company for electoral purposes and worked on the digital strategy of the candidate Donald Trump in the 2016 US elections.

According to The Guardian, the company was led by Steve Bannon, a close adviser to Donald Trump before he was ousted from the White House in the summer of 2017.

And the billionaire Robert Mercer, ultra conservative and important donor of the Republican Party, would have financed Cambridge Analytica up to 15 million dollars.

The company reportedly collected private data from nearly 50 million Facebook users without their consent. The data collected would have made it possible to develop a software capable of predicting and influencing the vote of the voters. It was to provide Steve Bannon, director of the Donald Trump campaign, with software tools able to identify potential supporters of the campaign. Republican candidate, and target them precisely through online election advertisements, report the American daily The New York Times and British The Guardian. Donald Trump's campaign also reportedly used the data to simulate voter turnout or identify areas where Trump's travel would be most effective.

This company maintains links with the American Republican Party and claims to have information on more than 230 million American voters ...

This case was revealed by a whistleblower, Christopher Wylie, in the columns of the Guardian and the New York Times.

Since then, political reactions have raged to ask Facebook for more details on how personal data of voters could be used for electoral purposes. Several members of Congress expressed concern about a possible violation of privacy. On Monday, Democratic Senator Ron Wyden wrote to Facebook's founder asking for details about sharing social network users' data with third parties.

Britain's private data protection regulator on Tuesday called for permission to search Cambridge Analytica's offices for illegally acquiring data from Facebook users.

Facebook boss Mark Zuckerberg is now called to appear before a parliamentary committee. Parliamentarians want an answer from Mark Zuckerberg by Monday. "We are asking for a mandate so that, as a regulator, we can search the servers, perform a data check , " BBC Radio 4 Elizabeth Denham, head of the Information Commissioner's Office (ICO) told BBC Radio 4 on Tuesday. ), an independent authority responsible for regulating the sector and protecting personal data.

Facebook has announced that it has "suspended" its activities with Cambridge Analytica.

This new business is tarnishing the image of Facebook.